Subscription Analytics
Comprehensive insights into your subscriber lifecycle and growth patterns
Active subscribers
4,681 4.8% up
Trial, Active, Engaged and Re-activated
New this month
888 8.96% up
vs 815 last month
Unsubscribed
−141 11.2% down
of the tracked cohort
Net growth
+747 15.96% up
new less unsubscribed
Subscriber Growth Trends
New signups against unsubscribes, month by month
Insights
-
Churn sits at 11.2% of the tracked cohort — low enough that retention is not the constraint on growth.
-
New signups rose 9.0% month on month. Acquisition is the channel worth funding further.
-
12% of the cohort is still on trial — the largest single pool of upgrade headroom.
- Cohort tracked
- 5,273
- Net this month
- +747
Subscriber Lifecycle
Where the tracked cohort of 5,273 subscribers currently sits
-
Trial
646 12%
-
Active Subscriber
2,421 46%
-
Engaged
1,291 25%
-
Churned
592 11%
-
Re-activated
323 6%
Subscriber Personas
Engagement is derived from spend per month, not assigned
| Subscriber | Plan | Duration | Accumulated | Engagement |
|---|---|---|---|---|
Angelina Gotelli
carolyn_h@hotmail.com
|
Pro | 5 months | $324.00 | Medium , $64.80 per month |
Jeremiah Minsk
terrance_moreno@infotech.io
|
Basic | 1 month | $31.00 | Low , $31.00 per month |
Max Alexander
ronnie_vergas@infotech.io
|
Basic | 3 months | $99.00 | Low , $33.00 per month |
Shannon Baker
cookie_lukie@hotmail.com
|
Pro | 3 months | $231.00 | Medium , $77.00 per month |
Eugene Stewart
joyce991@infotech.io
|
Standard | 3 months | $397.00 | High , $132.33 per month |
Arlene Pierce
samanthaphil@infotech.io
|
Standard | 6 months | $945.00 | High , $157.50 per month |
Roberta Horton
taratarara@imaze.edu.du
|
Standard | 2 months | $234.00 | Medium , $117.00 per month |
Jessica Wells
iamfred@imaze.infotech.io
|
Pro | 5 months | $359.00 | Medium , $71.80 per month |
Camila Simmmons
carolyn_h@gmail.com
|
Basic | 1 month | $28.00 | Low , $28.00 per month |
Earl Miles
brittany1134@gmail.com
|
Standard | 5 months | $724.00 | High , $144.80 per month |