Analytics

Traffic, engagement and retention across the last 28 days

412 online now

Sessions

26.9K

of 75% target

View report 12.4% Up

Users

18.2K

of 65% target

View report 9.1% Up

Avg. Session

3m 42s

of 55% target

View report 4.6% Up

Bounce Rate

38.4%

of 40% target

View report 2.1% Down

Conversion

3.18%

of 35% target

View report 0.4% Up

Traffic Overview

Sessions and users, daily across 28 days

  • Sessions
  • Users
Peak day
33.2K
Day 25
Lowest day
16.2K
Day 7
Daily average
23.6K
sessions
Sessions / user
1.47
28-day mean

Traffic by Channel

Sessions, share and change by acquisition channel
Channel Sessions Share Chg
Organic Search 34.2K 41% 8.2%
Direct 24.8K 30% 3.1%
Referral 18.6K 22% 1.4%
Social 12.4K 15% 12.9%
Email 6.8K 8% 2.2%
Paid Ads 3.2K 4% 6.7%

Weekly Retention Cohorts

Share of each signup cohort still active in later weeks

Lower Higher
Weekly retention by signup cohort, week 0 through week 6
Cohort Users W0 W1 W2 W3 W4 W5 W6
Jun 02 4,820 100% 68% 54% 46% 41% 38% 36%
Jun 09 5,140 100% 71% 57% 49% 44% 41% –
Jun 16 4,960 100% 69% 56% 48% 43% – –
Jun 23 5,380 100% 74% 61% 53% – – –
Jun 30 5,720 100% 76% 63% – – – –
Jul 07 6,010 100% 79% – – – – –

Conversion Funnel

Where visitors drop off on the way to activation

Last 28 days

1Landed on site

26,900 (100%)

Step conv. — Drop-off —

2Viewed pricing

8,420 (31%)

Step conv. 31.3% Drop-off −18,480

3Started signup

3,140 (12%)

Step conv. 37.3% Drop-off −5,280

4Completed signup

1,680 (6%)

Step conv. 53.5% Drop-off −1,460

5Activated

855 (3%)

Step conv. 50.9% Drop-off −825
Visit → Activated
3.18%
Biggest drop
68.7%
Landed → Pricing
Avg. time to activate
4.2 days

Top Events

Most-fired actions and how each is trending

Top tracked events by count, share of events and change
Event Count Share Chg
cta_click 48,210 18.4% 9.2%
demo_play 31,540 12.1% 14.6%
docs_download 22,180 8.5% 4.1%
search_query 18,640 7.1% 2.8%
share_click 12,920 4.9% 6.3%
form_error 4,310 1.6% 11.4%
All other events 124,200 47.4% —

Event Health

Firing normally
18 events
Volume anomaly
2 events
Stopped firing
1 event
Total events
262K
Events / session
9.7

Sessions by Device

Mobile
15.6K 58%
Desktop
9.1K 34%
Tablet
2.2K 8%

Top Pages

Most-viewed pages with engagement and exit rate

Top pages by views, average time and bounce rate
Page Views Avg. Time Bounce
/pricing 8,420 2m 14s 31.2%
/features/analytics 6,180 4m 02s 24.8%
/docs/quickstart 5,940 6m 31s 18.4%
/blog/scaling-saas 4,260 5m 18s 42.6%
/integrations 3,880 3m 07s 29.1%
/changelog 2,410 1m 52s 51.3%

Active in last 30 min

412