Analytics Setup

Project Overview

The project aims to revamp the existing Acme Corp marketing site with a more modern, responsive, and conversion-driven design. The new website will reflect updated brand guidelines, improve user experience, and increase lead generation through optimized landing pages. The updated site will not only reflect the company’s refreshed brand identity but also enhance the overall user experience through intuitive navigation, improved content hierarchy, and accessible design.

About the Client

Acme Corp is a global technology provider known for its innovative SaaS solutions in the enterprise productivity space. Their current website was built over five years ago and no longer aligns with their current branding and product positioning. As their product suite has evolved and their brand guidelines have been updated, a new digital experience is essential to better reflect their market position and support their business growth initiatives.

Goals & Requirements

• Redesign all key landing pages with a focus on user engagement and conversion.
• Ensure full responsiveness across desktop, tablet, and mobile devices.
• Integrate the new design with Acme Corp’s existing CMS (Contentful).
• Implement modern UI components that are modular and easily reusable.
• Improve page load performance and SEO score across all pages.
• Include a lightweight animation layer for interactive sections.